Through geolocation and intelligent analysis
Gray market detection
Maintain full control over your distribution channels. Use SecIdent to identify gray market movements through precise location data and smart evaluations before they pose a risk.
Real insights
Smart analytics
With SecIdent, you can check the authenticity of any serial code online. Each serial number check is tracked and made available for data analysis. Unnatural occurrences may indicate gray market activities.
The built-in dynamic alarm function can trigger a notification with location information to the manufacturer when a check is made outside the target market. If necessary, the customer can also be notified.
Transparency in the trading network
Geo-localization
Geolocation assigns each product scan to a specific location. This gives you insight into where your products are being scanned by consumers or retailers worldwide and allows you to identify deviations from the planned distribution channel.
Suspicious patterns, such as unusually high scanning activity in certain regions or outside authorized markets, are immediately apparent. When combined with intelligent analytics, this creates an early warning system that detects gray market activity before it negatively impacts your brand image, price stability, or distribution partners.
Confirmation of authenticity by scan
Originality at a Glance
SecIdent offers an additional layer of security for brand protection.
Each scan opens a product-specific response page that confirms the product's authenticity. This provides end consumers with immediate feedback that their product is genuine.
If SecIdent does not recognize the serial number, a dynamic alert informs the customer that the product is counterfeit.
Counterfeiters cannot imitate this protected response page. This creates an additional barrier against product piracy while strengthening your customers' trust in your brand.
The response page can also be used to create a digital product or battery passport.
Any questions?
Feel free to contact us quickly and easily!
Verena Vasilev
Marketing & PR