SecIdent allows manufacturers to protect their brands effectively by assigning a unique, tamper-proof serial code to each product. This code can be integrated into a GS1 Digital Link, enabling worldwide verification. When scanned, the code redirects the user to a product-specific response page that can confirm the product's authenticity. This builds trust among end customers and provides trading partners, authorities and service organisations with a reliable basis for authentication.

The combination of serialisation, GS1 standards and digital response pages seamlessly integrates brand protection into existing processes. This enables manufacturers to label their products as genuine and to meet legal requirements by displaying the digital product passport or digital type plate on the response pages.